Entrepreneurship 101 – Season 3

Week 30 – The Up-Start! Competition


Week 29 – The Pitch

Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.

Part 1 – What Sets Your Pitch Apart?

Part 2 – Pitching to Investors

Part 3 – How to Build a Great Pitch


Week 28- Venture Capital Funding

Leading venture capitalists (VCs) discuss the secrets to successfully pitch to a VC or an angel investor to secure money for a growing technology business. We focus on understanding what motivates private VC firms and how this affects how they structure term sheets and legal agreements.

Part 1 – It’s 2016: The current VC landscape

Part 2 – Tips from Venture Capitalists

Part 3 – How to Find the Right Investor


Week 27- Meet the Funders: FedNor, NOHFC & NRC-IRAP

There is no denying the importance of capital to help you start and accelerate the growth of your business. However, understanding the amount you need, the types available to you, and the timing for capital is imperative. Meet the Funders introduces you to some of the funding options available through FedNor, NOHFC, and NRC-IRAP.


Week 26- “Time to Scale Up” Featuring John Ruffolo

Entrepreneurs are consistently faced with difficult questions related to capital. Do you bootstrap your business or raise capital through angel investors or venture capital firms? What are the pros and cons? What are investors looking for?

This lecture focuses on the key questions related to venture and angel capital – when is the right time, how do you approach sources of venture capital, and why even consider raising equity capital?


Week 25- Lessons in Startup Leadership

As a startup owner, you can’t afford to be a bad leader. This lecture addresses the fundamentals of steering your company through the four stages of the business cycle until it is self-sustaining. Learn how to inspire others, set clear goals (and stay focused), communicate clearly with your team, and execute your role effectively.

Part 1 – How to Build a Movement

Part 2 – How to Develop a Growth Mindset

Part 3 – From Small Business Owner to Franchise CEO


Week 24- “Lived it Lecture” with Mike Amos, Empathica

Mike Amos is the founder of Empathica – a software company that grew to 180 people, 100 brands, and 50 countries. Mike has extensive experience in the retail and real estate sector having worked for Pepsi Co., Brookfield Properties and Loblaws.

Mike speaks about how Empathica was founded, how they dealt with investors, how they continued to develop their software, how the company fared during the recession and how he learned to sell internationally.


Week 23- Finding and Hiring the Best Talent

A successful startup requires the best possible talent. Great people are out there, but how do you find them? And how do you make them want to work for you? This session focuses on identifying the positions necessary for your startup to scale, attracting the best talent using limited resources, and making sure you have a plan in place to find the right people for the job.

Part 1 – How to Find and Hire Top Talent

Part 2 – A New Hiring Paradigm


Week 22- Meet the Entreprenurs – Social Innovation

Social innovations resolve existing social, cultural, economic and environmental challenges. Some social innovations are systems-changing—they permanently alter the perceptions, behaviours and structures that previously gave rise to these challenges.

Part 1 – Meet the Entrepreneurs – Social Innovation 

Part 2 – Meet the Entrepreneurs – Social Innovation

Part 3 – Meet the Entrepreneurs – Social Innovation


Week 21- “Lived it Lecture” with Barb Ward-Dagnon, Medicor Research Inc.

Sudbury entrepreneur Barb Ward-Dagnon discusses creating Medicor Research Inc, things to consider before starting a business, and working with partners.

Within three years of starting Medicor, Barb Ward-Dagnon gained global recognition among several top pharmaceutical companies for excellence in clinical research. Her flair for sales, marketing and branding have allowed her to build her customer base to over sixty pharmaceutical and academic clients.


Week 20 – “Financial Planning” with Joel Humphrey (FCR)

Joel Humphrey, partner at Freelandt Caldwell Reilly LLP returns to ENT101 to discuss financing for start-ups.

Joel works with many of the firm’s start-up clients to review business plans, develop financial forecasts, map out cash flow strategies and arrange financing requirements. With Joel’s extensive experience with young companies, this lecture will be extremely informative for all levels.


Week 19- “The Art of the Deal

It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.

Part 1 – Partnership Strategy 101

Part 2 – Creating Value with Partnerships

Part 3 – The Fundamentals of Licensing Agreements


Week 18 – “Youth Entrepreneurship” with Karim Omri

Karim Omri is a 25-year-old entrepreneur and president of Komri Systems, a technology consulting firm providing services in mechanical design, control system design and software development. He has been living the entrepreneurial lifestyle for the last 10 years, having started his first business at 15 years old. Karim is passionate about bridging the age gap in the Sudbury business world.

In his talk on “Youth Entrepreneurship”, Karim speaks to his experiences as a young entrepreneur, discuss the “lean startup” and explain the difference in starting a business at a young age.


Week 17 – “Networking” with Hugh Kruzel 

Networking is something many dread; platforms today will make your interconnectedness natural, far reaching, and long-lived. Ultimately, the goal in business is always to have ROI.

With employment and entrepreneurial experiences that span coast-to-coast, Hugh Kruzel of NORCAT serves up real world fundamentals and common themes spiced with how-to and DIY suggestions.


Week 16 – “Marketing”

In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.

Part 1 – PR for Startups: Bringing your story to life

Part 2 – 10 Rules of Branding

Part 3 – Growth Hack Your Way to Startup Traction


Week 15 – “Meet the Tech Entrepreneurs”

In this wide-ranging panel discussion, four Canadian tech entrepreneurs share insights on lessons learned. One area they discuss is their experiences with Silicon Valley, and how the region plays a role in their companies operating out of Toronto and Waterloo.

Part 1 – Meet the Tech Entrepreneurs

Part 2 – Meet the Tech Entrepreneurs


Week 14 – “Channels of Communication”

There are many ways to reach your target market—which channel is right for you? This lecture highlights the various channels and factors to consider in the channel selection process. We examine the pros and cons of using different channels such as inside sales, direct sales, distribution, e-commerce, franchises and tradeshows.

Part 1 – Digital Marketing Strategy: E-Commerce distribution

Part 2 – Trade Show Marketing 101

Part 3 – Earned Promotion: Getting attention in a digital world


Week 13 – “Marketing and Communications” with Conway Fraser

In this session of Entrepreneurship 101, Conway Fraser (Managing Director, Fraser Torosay) discusses marketing and communication, the importance of finding your audience and the different types of media you can own, share, earn and pay for to get your company’s message out to your target audience.


Week 12 – “Contract Manufacturing” featuring CMD Prototyping


Week 11 – “Lived it Lecture” featuring Alicia Woods (Covergalls) 

Alicia Woods started working in the mining and supply service sector in 2000 as part of the then family owned business, Marcotte Mining. In September 2008 she joined MacLean Engineering where she played an integral role in enhancing the company’s presence in the mining industry while building corporate relationships as Director of Sales – North America.

Being in the mining supply and service sector since 1999, Alicia identified a need for women’s specific garments and tools. As a result she created Covergalls Workwear, the Sudbury-designed and Canadian manufactured coverall tailored specifically for a women’s physique and needs. The Covergall, along with a growing line of workwear designed by Alicia, has been featured on Dragons’ Den and is sold across the country.


Week 10 – “IP Management” with Anthony de Fazekas (Norton Rose Fulbright) 

Intellectual property (IP) is the lifeblood of every knowledge-based startup or venture. In “IP Management”, learn how to identify and manage your intellectual property in a strategic way and examine how it fits in with your overall business model. A large part of your competitive advantage will depend on your ability to protect and properly exploit or commercialize your product or service innovations.

IP law provides the framework for protecting and commercializing these innovations. Real-world issues and how they can be addressed effectively are examined, particularly for the IT/Web 2.0 space.


Week 9 – “Business Model Canvas”

Do you know your product idea is good, but haven’t fully articulated the problem you’re solving or the revenue model? The business model canvas (BMC) will help you fill in the blanks and design a repeatable and scalable business model.

Using the business model canvas, Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, walks us through Nespresso’s innovative business model that disrupted the highly commoditized coffee market.

Part 1 – Dissecting the Business Model Canvas
Part 2 – Examining Nespresso’s Business Model


Week 8 – “Meet the Entrepreneurs – Health”

Interested in rubbing elbows with some of Toronto’s hottest health startups? Paul Weber (Perimeter Medical), Sarah Sharpe, and Jeff Kent (Highland Therapeutics) discuss the challenges and opportunities faced in launching their organizations.

Part 1 – Focus on Health: Meet the Entrepreneurs
Part 2 – Focus on Health: Key lessons for entrepreneurs
Part 3 – Focus on Health: Finding and testing the market


Week 7 – “Product Development” with Minalytix

David Peres and Rob Patterson of Minalytix discuss what the typical product development process looks like, what development model options are there, and their experiences as entrepreneurs.

Founded by two software professionals that have gained experience in software product development and project delivery for mining and exploration companies over the past 14 years, Minalytix offers a variety of services and is currently developing products focused on mining and mineral exploration.


Week 6 – “Lived it Lecture” with Walter Siggelkow – HARD-LINE Solutions

Walter Siggelkow is the founder of HARD-LINE Solutions Inc. based in Dowling.

Walter is a certified journeyman and entrepreneur who built a radio remote-control automation company from a 6-person single-office start-up to a 60+ person multinational operation that now exports industrial automation technology solutions to more than 30 countries.

Walter addresses his experiences of starting a small business and growing it into a multinational operation.


Watch Walter Siggelkow’s presentation from this season and last season on NORCAT’s YouTube Page.


Week 5 – “Different Types of Entrepreneurship” with Allyson Hewitt

In “Different Types of Entrepreneurship”, hear about the different types of business structures an entrepreneur might adopt. We examine some of the early questions that an entrepreneur must ask before committing to a business: Will the business be a for-profit enterprise, a not-for-profit or something in between? What are the requirements and necessary resources for this model? What type of financing would be best to target — equity, debt, grant funding or a combination of all three?

Allyson Hewitt leads the social innovation programs at MaRS. Her team works on a broad range of projects—from not-for-profits interested in revenue generation to entrepreneurs committed to social change. She brings considerable expertise in the public sector—including the introduction of 211 and several award-winning innovations—to her role.

“MaRS integrates social entrepreneurs into our mission—which makes us unique among innovation centres around the world. It’s absolutely the right thing to do—applying the best minds to these seemingly intractable social challenges.”

Watch it now on MaRS Discovery District’s YouTube Channel:

Part 1: Exploring Different Business Models and the Sharing Economy
Part 2: Forms and Sources of Financing
Part 3: Understanding Different Types of Entrepreneurship


Week 4 – “Customer Discovery & Market Intelligence” with Usha Srinivasan

Learn the value of market research and its importance for startups, and get an introduction to key strategies and resources to conduct market research and analysis. When crafting your value proposition, you will need to make certain assumptions about your target market. These assumptions must be validated through market research techniques and analysis.

Usha Srinivasan leads a team dedicated to nurturing the talents of Ontario entrepreneurs through a range of diverse programs, including the Business Acceleration Program, Data Catalyst and Studio Y. Together, they provide advisory services and leadership training, connect entrepreneurs with program funding, help leverage open data, and work to make online and onsite educational content accessible through Regional Innovation Centres across the province, including MaRS.

Usha also leads the market intelligence team, which provides valuable, industry-specific, timely market research intelligence to entrepreneurs across Ontario.

Watch it now on MaRS Discovery District’s YouTube Channel:

Part 1: The Steps of Customer Discovery
Part 2: Market Intelligence: Asking the right questions
Part 3: Game-changers and Industry Trends in the Market


Week 3 – “What is Entrepreneurial Management?” with Nathan Monk

Where do you start as an entrepreneur? What is the discipline of entrepreneurship? Nathan Monk, Senior Strategist, Information & Communications Technology, MaRS Discovery District, shares a new approach to creating a company: building quickly, testing constantly and getting used to failure. Want to start a startup? Find out what it takes.

Nathan Monk, Senior Strategist, Information & Communications Technology, MaRS Discovery District, uses startup methodologies and frameworks that are seen in many of today’s most successful and disruptive tech companies. Start with being open and learn what’s worked for others. It’s better, Nathan says, if you enjoy the entrepreneurial journey.

Watch it now on MaRS Discovery District’s YouTube Channel:

Part 1: Entrepreneurial Management: Frameworks and Methodologies
Part 2: What is Entrepreneurial Management?


Week 2 – Lived it Lecture with Luc Roy, Old Rock

The first “Lived it Lecture” of Entrepreneurship 101 Season 3 begins with Luc Roy,  CIO for Laurentian University and co-owner of Old Rock Roastery. In his presentation titled “Are You Crazy?”, Luc focuses on his experiences as an entrepreneur, as well as working with startups from across the globe.


Week 1 – “Intro to ENT101” with Kyle McCall

One of the biggest obstacles of starting a business is knowing where to begin. Whether it’s understanding your marketing, developing your business model, or simply getting your idea on paper, it all begins with the right education and resources!

NORCAT Innovation Mill Coordinator Kyle McCall delivers “Introduction to Entrepreneurship 101”, the first lecture of Entrepreneurship 101 Season 3, aimed to prepare you for the 29 week program. This introduction will provide you with an overview of the weeks to come, as well as how the NORCAT Innovation Mill helps to get technology start-ups off the ground and help grow existing businesses.