- You need to be passionate about and possess a true belief in the product you have developed. If you don’t, how can you say with certainty and confidence that your product or solution will help or benefit anyone else?
- Consider a partnership. Often, startup founders are tech professionals, not salespeople or marketing specialists. Taking on a partner who is not only passionate and willing to put time in, but whom also brings additional expertise to the table that compliments your skill set, can be beneficial and allow you to broaden the scope of your business, expand more dynamically and help spread the workload.
- Out-listen the competition. It might seem like every good idea has already been done, and this is true – don’t waste your time reinventing a product that’s already proven to be successful. However, just because something is already being done, does not mean it is being done well. If you can’t do something new – do something that’s already being done, but do it better. Know your competition and become an expert in your field. Steve Jobs didn’t invent the computer or cell phone – but he did make them a heck of a lot better.
Getting into the market is one of the toughest things for a startup to do. It is the distinguishing factor, and separates the companies that fail from those that will be successful. For more valuable takeaways relating to the start up journey, register for Startup 101, the Innovation Mill’s free 25 week program that provides practical, relevant and hands-on knowledge for those interested in starting their own business. The course features 25 lectures and runs on Wednesday evenings from 6:00pm- 7:00pm at the NORCAT Centre.