Discovery Document

So, you want to work with the Innovation Mill… Great!

Let’s get started!

Working with the Innovation Mill starts with filling out our Discovery Document. You don’t need to have more than an idea, but you do need to be serious and ready to do your homework and be an active contributor to our innovation ecosystem! Like we said before, we believe that the only way we as a country can compete on the global stage and truly drive sustained economic and social prosperity for Canada – is by working together and sharing ideas.

Filling out this document helps us identify the right services, programs, and mentors to help you. Here is how our process works:

An INNOVATION MILL Client is an entrepreneur, start-up or existing small businesses with a focus on commercialization of technology that has registered via the Innovation Mill’s Discovery Document. Typical clients include but are not limited to:

  • inventors wishing to commercialize an idea
  • health technology companies
  • clean/green technologies
  • digital media and ICT
  • businesses operating nationally or globally
  • businesses with IP they wish to exploit

Complete our online Discovery Document and tell us about your business venture and how we can help. All prospective clients must complete this form. We’ll review your application and arrange an initial meeting within three to five business days.


Meet your Innovation Mill Mentor. Our team consists of experienced entrepreneurs and business leaders who work with you every step of the way. Your relationship with us might last one meeting or it could last several years. There is no simple template or formula that will determine the future. You and your mentor team will determine how much time we need to work together to help you achieve your goals and objectives.


After one or two meetings, you will get some takeaways that require you to go back and do further research or build out a business plan. Whatever the case may be, our group of mentors will provide feedback and homework along the way. As mentioned, there isn’t a “typical” duration in working with the Innovation Mill but we will support you where we can or refer you to other groups or organizations when we see a fit.

IMPORTANT – All fields are required.

Please take care when completing this document as it is the first step in helping us to identify and connect you with the right resources.

Contact Information

First Name

Last Name

Phone Number

E-mail Address

Company Snapshot

Company Address

Company Address



Postal Code / Zip Code


Company Website

Number of Employees (#)

Current Key Customers

Primary Sector (Please select the sector your venture fits into best)

Stage (Please select the stage that best represents your company)

Company Overview

Elevator Pitch
Assume you have 90 seconds to explain what you do and why it's valuable in a way that just about anybody would understand.

What is the market problem you are solving and who are your customers?
All successful businesses solve a real pain point that their customers face. You should have a good understanding of this pain in order to develop a solution to ease it. So with that, what customer problem are you solving?

How is your venture solving this problem?
What is your solution? What bundles of products and services are you offering your customers?

What is your business model?
To be successful, you ultimately need to generate revenue! Tell us how you do this or will do this in order to operate a sustainable business.

Who are your competitors and why are you unique?
Every business has competitors. Every single one. What do you know about direct and indirect competitors in the market? Who else is trying to solve your customer's pain point and why do you believe you have a competitive advantage?

What are your goals and objectives over the next 12 months and tell us how we can help?
In order to prepare for our first meeting, we need to understand your goals and aspirations on what you want to achieve in the near-term and most importantly, how can we help you?

Terms and Conditions

Use of Service and Advice

The Client and its affiliates, and their respective officers, directors, owners, agents, information providers and licensors (collectively, the “Client”) acknowledge that use of NORCAT Services (collectively, the “Service” or “Services”) may provide you with access to data, information, advice, education, research, software, photographs, audio and video clips, graphics, links and other material (collectively, the “Content”) that is protected by copyright, trade-mark or other proprietary rights of NORCAT or third parties, including but not limited to product names, logos, designs, titles, and words or phrases which may be registered in certain jurisdictions. The Client agrees to comply with any additional copyright, trade-mark, intellectual property, or other notices, information or restrictions contained in or on any of the Content.

The Client shall have no rights to, or to claim ownership of, any intellectual property provided or originated as part of, or through, the Services by NORCAT. If a Client provides NORCAT with information which infringes third party intellectual property rights, is defamatory, constitutes a breach of confidentiality or imposes some other liability upon NORCAT, the Client will indemnify NORCAT, against any liability they may assume by reason of the use of such information in the course of the Services or after they shall have been provided.

The Client may not modify, publish, communicate, translate, adapt, sell or otherwise transfer, reproduce, create derivative works from, distribute, perform or in any way exploit any of the Content, in whole or in part, except as otherwise expressly permitted in this Agreement and in the specific terms under which the Client receives access to Content. Content consisting of downloadable software may not be reverse-engineered unless specifically authorized by the owner of the software’s patent and copyright.

The Client acknowledges that the Service from time to time may provide business advice, mentorship, coaching, or educating, including analysis, recommendations and plans, which may be in written or verbal form (collectively, the “Advice”, “Service” or “Services”).

The Client acknowledges that any information provided as part of the Service is for business and educational purposes only and is not intended to constitute financial or legal opinions of any kind. NORCAT shall not be deemed to have made any representations, warranties or undertakings of any kind to a Client in relation to the Services. Nothing in these Terms and Conditions shall be construed as precluding or limiting in any way the right of NORCAT to provide similar Services to any person or entity as NORCAT deems appropriate.

NORCAT and the Client will promptly disclose to each other any conflicts of interest of which either becomes aware during the provision of the Services.

The Client is granted a limited license to display on a computer, download, print, reproduce, communicate and use the Advice only for business and informational purposes or for educational, teaching and training purposes. The client may not use the Advice for any commercial purpose other than the operation of the business.

Disclaimer of Warranties; Limitation of liability

None of NORCAT or any author, owner or provider of the Content or Advice, or their respective agents make any representations or warranties of any kind, either express or implied, that:

  • the Service, the Content or the Advice will be uninterrupted or error free;
  • NORCAT has title to all or any part of the Service, Content or Advice;
  • the results to be obtained from use of the Service, the Content, or the Advice will be accurate or reliable;
  • the Service or any Content or Advice will be merchantable or fit for a particular purpose;
  • any files available for downloading through the Service will be free of viruses or similar contamination or destructive features.

The Service, the Content, and the Advice are distributed on an “as is, as available” basis.

While the Content and the Advice is believed to be accurate at the time that it is made available as part of the Service, NORCAT does not warrant or represent that any Content or Advice will be accurate or reliable. The Client acknowledges that any Content or Advice provided as part of the Service is for business and educational purposes only and is not intended to constitute financial or legal opinions of any kind.

The client acknowledges and agrees that the Content and/or Advice should not be solely relied upon, and as part of the Service, the entire risk as to the quality and performance of the Service and the accuracy or completeness of the Content and Advice is assumed solely by the Client.

None of NORCAT nor any author, owner or provider of the Content or the Advice shall be liable for any act or damages, direct or indirect, incidental, special or consequential arising out of the use of or inability to use the Service or any part of it, even if such party has been advised of the possibility of such damages.


The Client agrees to indemnify, defend and hold NORCAT and its affiliates, and their respective officers, directors, advisors, mentors, educators, partners, owners, agents, information providers and licensors (collectively, the “NORCAT Parties”) harmless from and against any and all claims, liability, losses, costs and expenses (including costs and legal fees) incurred in connection with any use or alleged use of the Service under the Client’s user name by any person, whether or not authorized by the Client. NORCAT reserves the right, at the Client’s expense, to assume the exclusive defence and control of any claim or other matter otherwise subject to indemnification by the Client, and in such case, the Client agrees to cooperate with NORCAT’s defence of such claim.

Privacy and Client Confidentiality

NORCAT respects the Client’s privacy and confidentiality and will apply recognized principles to our dealings with the Client’s personal and business information including all information provided in this document.

The Client expressly consents to NORCAT including personal and business information collected from the Client in its files and to the disclosure of the Client’s personal and business information to NORCAT Parties in order to provide the Client with the best Service or Advice. The use of the Client’s personal and business information by the NORCAT Parties shall be limited to that which is reasonably necessary to provide you with the Service or Advice or to provide the Client with related information that the NORCAT Parties believe may be of interest. The Client’s personal and business information will be kept confidential within the NORCAT client management system in accordance with applicable privacy laws.

All NORCAT advisors, mentors, and staff are bound to NORCAT under a non-disclosure agreement for a term of five years citing all information gathered from Client’s is deemed confidential and private as explicitly indicated. In addition, all NORCAT advisors, mentors, and staff are bound by the NORCAT rules of engagement and have signed-off on the NORCAT conflict of interest policy.

Client Business Information

All Client’s are required to provide to NORCAT information about its business and milestone achievements including, but not limited to, capital raised, jobs created, revenue and intellectual property created. In addition, Client’s will be regularly solicited and encouraged to provide NORCAT feedback and advice on the quality of our Service and programs. NORCAT will request regular updates to ensure it has the most up-to-date and accurate Client information. When requested, Clients are required to complete surveys and provide feedback to NORCAT in a timely manner. Given the importance of this information, failure to respond to reasonable requests for information may result in the termination of NORCAT Service. All information will be treated in accordance with NORCAT’s privacy policies. NORCAT may use aggregate information gathered from Clients, that does not identify Clients, combined with third party information for commercial and non-commercial purposes including, without limitation, its reporting requirements to government and other funders, to improve its services, coordinate services with business partners and promote innovation. Aggregate reporting may include analysis by time, sector, business stage, financing type or geography.

NORCAT may disclose personal information to its employees, contractors, suppliers, agents, consultants and advisors on a “need to know” basis, provided that such individuals or organizations are required to maintain the privacy of the information. NORCAT may also disclose such information where required by law.

Communication and Publicity

From time to time NORCAT will send the Client newsletters and other email information to keep you informed of activities and opportunities that may be of interest to you. Client’s have the option to opt out of these communications at any time, but run the risk of missing key Service or program information should you opt to do so. Information deemed critical will be forwarded to Client in spite of opt out status, but still in accordance with the law.

NORCAT requests that Client acknowledges NORCAT as a source of support in any publicity where appropriate. Client agrees however that it shall not, without prior written consent of NORCAT in each instance, use the trademarks or logo of NORCAT in any advertising, publicity or otherwise. If Client’s would like to promote a working relationship with a specific NORCAT Party, it will be the collective discretionary call of said person(s) and NORCAT.

NORCAT reserves the right to publicly identify the Client as a client of NORCAT.

Termination of Service

NORCAT reserves the right, at its sole discretion, to change, restrict, suspend or terminate the Client’s access to all or any part of the Service at any time for any reason or no reason without prior notice or liability, including the availability of any Content, Service, or Advice.

Either party has the right to terminate the provision of the Services, without thereby incurring any liability to the other, by notice to such effect given orally or in writing to that other. In the event of any termination before any Services shall have been completed, the terminating party undertakes to provide the other with reasonable explanation of the underlying reasons for so doing.


This Agreement shall be construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario. The parties irrevocably agree to bring any action to enforce this Agreement solely and exclusively in the courts of Ontario.

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof, and supersedes all previous written or oral agreements between the parties with respect to such subject matter. All provisions hereof shall survive any termination of this Agreement as well as any other revisions which by their terms or sense are intended to survive any such termination.

Market Research

As part of the Ontario Network of Entrepreneurs, NORCAT has an established partnership with the MaRS Discovery District Market Intelligence team to enable NORCAT Client’s to access market research and market research services. All Client’s must adhere to the MaRS terms of use for IDC and Gartner Reports.

Terms for Use of IDC and Gartner Reports

In addition to the other terms and provisions contained in this Agreement, the Client acknowledges and agrees that the terms and provisions contained in Schedule A shall apply in connection with your use of any research documents and work product, including studies, briefs, presentations, conference proceedings and inquiry responses, (the “IDC Reports”) produced by International Data Corporation (Canada) Ltd. (“IDC”). And Schedule B shall apply in connection with use of any research documents and work products, including studies, briefs, presentations, conference proceedings and inquiry responses, produced by Gartner Inc.



You acknowledge and agree that IDC will be deemed to be the author of all IDC Reports and, accordingly, IDC will own all right, title, and interest in and to the IDC Reports, including without limitation all copyrights and trade-secrets rights. You shall include on all copies of the IDC Reports you use or distribute (as permitted by this Agreement) all IDC proprietary rights notices included or requested by IDC and, at IDC’s request, shall sign any assignments or other documents necessary or appropriate to confirm IDC’s copyright and ownership interests set forth herein.

Under the terms of this Agreement, you are granted a license to use the IDC Reports to support internal marketing, strategic planning, and business development functions. This includes the right to quote or paraphrase individual sentences or occasional paragraphs, but not entire pages or chapters. For these purposes “internal” use is distinguished from external use and means uses intended only to serve your information needs (as distinguished from your suppliers, affiliates, and customers) and only to be seen by your officers and employees obligated to treat such information as confidential.

You may not distribute, display, promote or otherwise use the IDC Reports or other IDC information or material for any external use, without the prior express written permission from the appropriate IDC representative, which permission shall not be unreasonably withheld. In such cases, you will provide a copy of the precise proposed wording or document to enable IDC to gauge the full context of the usage, and ensure its accuracy, currency, use in context and proper attribution. External use includes, but is not limited to, the publication, promotion, display or dissemination of advertisements, press releases, white papers, direct mail campaigns, Web site postings and any other materials where they may be viewed by persons who are not your officers or employees obligated to treat such material as confidential. You agree to communicate this policy to all relevant persons.

Unless expressly stated otherwise, (i) the medium or format in which the IDC Reports are received, or which is specified as the medium for distribution (e.g., Internet, CD-ROM, Lotus Notes, PDF), is the only means by which you may reproduce and distribute those materials, subject also to any other requirements and restrictions as provided herein, (ii) external usage and distribution privileges are granted in the English language only, and (iii) when Web-posting is permitted, the posted IDC material may be displayed only on your public web site and may be linked into from other relevant sites, but may not be linked externally to, posted on or displayed from other sites. Without the prior express written permission from IDC, you may not alter the text, format, or graphic design of any IDC Report in any way, or insert additional material in such a way that it appears to be part of the content provided by IDC.

You represent that you have or will put in place procedures to promote compliance with the above restrictions; that you will monitor compliance from time to time on your own and as requested by IDC; and that in the event of a breach or alleged breach of these restrictions you will notify IDC, promptly take reasonable corrective measures (in consultation with IDC) and provide IDC with access and cooperation to enable IDC to audit compliance.

Absent of the prior express written consent of IDC, you shall not use the name, trademarks, or logo of IDC in promotional materials, publicity releases, advertising, or other external publications or communications, whether oral or written.

In the event of a breach of any of the foregoing obligations, you will be required to pay to IDC the amount of $4,500 for each and every such violation.

You acknowledge that the only companies eligible to receive IDC Reports through the Service are those having less than $1,000,000 in revenues (for greater certainty revenues do not include venture capital or other types of funding that may be received by the company). You represent and warrant that you are a company with less than $1,000,000 in revenues.



Access to the Services is restricted to named individuals (each a “Subscriber”). Subscribers may not substitute another Subscriber without MaRS’ prior written approval. Subscribers agree to establish and enforce appropriate security measures to limit access to the Services to authorized Subscribers. The rights granted to each Subscriber may not be sublicensed, sold or otherwise transferred.

Ownership and Use of the Services

The Services are owned and copyrighted by a third party service provider and/or its affiliates. The third party service provider reserves all rights to the Services not expressly granted to MaRS or Subscriber hereunder. Subscribers of the research may (i) print one copy of individual research documents for their personal use, for the benefit of the Subscriber; (ii) excerpt from individual research documents, on a non-routine basis, for internal presentations or reports to be shared with other Subscriber personnel, provided the excerpt is within the limits of “fair dealing” under applicable copyright law. For clarity, excerpts may not contain the substantive content of the source document. Subscriber may not redistribute copies of individual research documents, by electronic means or otherwise, to non-Subscribers unless specifically authorized in a Service Description. Subscribers may not reproduce or distribute the Services externally without third party service provider’s prior written permission, except for external distribution, in their entirety only, of “Reprints” of individual documents purchased by Subscriber. Subscriber may excerpt from the Services for external use only if Subscriber obtains the prior written approval of third party service provider’s Vendor Relations, at Any approved external use of the Services must comply with Gartner’s Copyright and Quote Policy which may be viewed on the Gartner Vendor Relations section of The Services may not be stored by Subscriber on any information storage and retrieval system.

This terms and conditions are deemed to apply to the Client’s entire team, employees, partners, and other members of the Client and therefore it is the responsibility of the Client to ensure that they communicate the information accordingly.

I have read, and agree to, the terms and conditions *