Our interactive launch campaign with human controlled avatar as host.
FERDENO is the world's first digital and interactive underground mine providing endless opportunities for training and development, engaged and experiential learning, product development and demonstration, and mining industry education and awareness. We launched our campaign at the Atlas Copco theatre at Dynamic Earth by engaging our local community in our advancements in technology further expanding opportunities within engaged learning for our future workforce.
Leading up to our unveiling we ran a three-week long teaser campaign guiding to the user to find the PIN code to access the security camera footage. Each week new security cameras would come online showing more content of the upcoming mine. The local launch was a first of its kind bringing an avatar to life on the big screen interacting with the audience real time via motion capture technology.